In helping new businesses with analyses of the commercial viability of their product and service, I work with clients to come up with a forecasted cost to acquire a customer and then balance that cost with the expected lifetime value of that acquired customer. I’m always looking for ideas on methodologies for doing this analysis. One of my favorite articles on the subject can be found on the forEntrepreneurs website at http://www.forentrepreneurs.com/startup-killer/
The author, David Skok, includes some useful graphics for thinking about the issue and Excel templates for doing your own analyses.
Enjoy and Hey…………………………Have a Great Day.